Prof Shambhu Sahu is a journalist-turned-publishing professional-turned-academic. Before SIMC, he taught at Vivekananda School of Journalism & Mass Communication, VIPS (affiliated with IP University) and Indian Institute of Mass Communication (IIMC), New Delhi. He co-edited ‘Mastering Beats in Journalism’ (Pearson, 2024). His teaching interests include Journalistic Writing, Entertainment and Lifestyle Reporting, Beat Reporting, News Editing, Writing for PR and Corporate Communication. His research revolves around Journalism Studies, Political Communication, Digital/Media Activism, Screen Studies and Creative Industry Practices.

Prof Sahu received the Best Paper Award for a paper titled "News in Posthuman Era: AI Anchors and Journ-AI-lism in India" (with Dr Geeta Kashyap) from the Organizing Committee, International Conference on Media and Communication (ICMAC) 2023.

Current Research Areas

• Journalism and AI
• Media Pedagogy
• Journalism Studies
• Media Activism
• Reporting and Editing