Dr. Pooja Valecha is currently an Assistant Professor and Head of MBA(CM) Programme at Symbiosis Institute of Media and Communication, Pune, since 2014. She teaches courses in Media Planning and Business of Media.

She is a recipient of the prestigious SPARC Grant 2023 from the Ministry of Education, Govt. of India.

Her research interests lie in the areas of internet marketing, content marketing, and consumption of video content over the internet.

Current Research Areas

• Advertising Effectiveness
• Streaming
• Platforms
• Audience