Dr. Kuldeep teaches subjects like Integrated Marketing Communications (IMC), Digital Marketing, and Marketing Research at SIMC. Prior to his academic stint, he had 8 years of industry experience in Research and Consulting. His research interests include Consumer perception/responses to brand communications, Digital advertising, and Organic Brands. Apart from academics, he is also interested in badminton, trekking and cycling.

Dr. Kuldeep received the prestigious SPARC (Scheme for Promotion of Academic and Research Collaboration) Grant in 2023.

Current Research Areas

• Digital Advertising
• Influencer Marketing
• Consumer Brand Relationships
• Streaming Platforms