Prof Josraj is a seasoned expert in the media and entertainment (M&E) industry, boasting over 30 years of experience in strategic media planning and buying. He has a proven track record of leveraging market and consumer insights to drive brand success while effectively managing the P&L of media agency operations. Known for fostering robust relationships with media partners, he excels in client management and business development.

As a Professor of Practice at the Symbiosis Institute of Media and Communication (SIMC) in Pune, Professor Josraj is dedicated to knowledge sharing and mentorship, collaborating with select business school campuses to shape the next generation of media professionals. His extensive industry experience and strategic acumen make him a valuable asset to both students and the broader M&E community.

Current Research Areas

• Media Consumption
• Digital Streaming
• OTT
• Eye Tracking
• Advertising Impact