Dr. Upadhyay is an academician and researcher with 23 years of experience. He is keenly interested in following theoretical developments in technology, people, and strategy. He has a PhD in Marketing and is the author of the book "AI Revolution in HRM: The New Scorecard" published by Sage Publications. He teaches courses such as Marketing Strategy, AI, AR and VR, Social Entrepreneurship and Research Methodology.

He was the Chair of the Session “Mobility” at the 21st International Business Congress held on May 12-13-14, 2022 in Kahramanmaraş/Türkiye, hosted by Kahramanmaraş Sütçü İmam University.

He was awarded the ‘Best Paper Award at the International Conference on “Advances in Management and Technological Innovations Impacting Industry- Online” from March 19-21, 2021, at MNNIT, Allahabad.

Current Research Areas

• Artificial Intelligence
• Marketing communications
• Technology adoption
• Strategy