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MA (Journalism & Media Industries)
In today’s media landscape, journalism, strategic communication, branded content, media research and literacy all play key roles in shaping how information is shared and consumed. Modern journalism uses digital platforms and multimedia to deliver news faster and more interactively, ensuring credibility through transparency and fact-checking. The MA (Journalism & Media Industries) degree will enable students to create their own space in the industry in different verticals and roles. Students will be prepared for competitive and high-demand roles like Journalist/Reporter, Content Writer/Editor, Media Analyst, Digital Media Manager, Broadcast Journalist, Media Researcher, Documentary Filmmaker, Social Media Manager etc.
Eligibilty
Graduate from any recognized University / Institution of National Importance with a minimum of 50% marks or equivalent grade (45% or equivalent grade for Scheduled Caste/ Scheduled Tribes).Applicants expecting their final year results can also apply.
However, their admission will be provisional and subject to obtaining their graduate degree with 50% marks or equivalent grade.
- Programmes which require specific discipline/ subject specialization need to be checked for eligibility as given by the respective Institute.
- A candidate who has completed a qualifying degree from any Foreign University must obtain an equivalence certificate from the Association of Indian Universities (AIU).
- All foreign degrees/ qualifications need to be verified from AIU by the candidate before seeking admission to any programme of SIU
- The Evaluation Division of the Association of Indian Universities (AIU) issues equivalence certificates for foreign degrees/qualifications. The contact details are as below: Association of Indian Universities AIU House, 16 Comrade Indrajit Gupta Marg (Kotla Marg), Landmark: Opposite National Bal Bhawan, Near I.T.O., New Delhi-110002, India Tel. No.+91-11-23230059; 23232429; 23232305 Fax No.+91-11-23232131 Email: info@aiuweb.org Website: www.aiuweb.org
Note: It is the responsibility of the candidates to ascertain whether they possess the requisite qualifications / eligibility for admission. Having been admitted provisionally does not mean acceptance of eligibility. Final eligibility of admission will be decided by Symbiosis International (Deemed University).
Application Procedure
Application to SIMC's MA - Journalism and Media Industries programme is a two-step process.
Step 1: Apply for MA - Journalism and Media Industries programmes 2025
- Visit for application form. Register for MA programmes which you are interested in and pay the registration fee of INR 1500 per programme (government taxes would be additional as and when applicable) Non-Transferable and Non-Refundable.
- Upon payment, a SIMC ID and password is generated which will be essential to fill up online form for SIMC Pune's MA Programme. Candidates can apply for both the progarmme if they wish
Step 2: Post registration of MA - Journalism and Media Industries programme, the 2nd Phase involves appearing for PI-WAT.
Here is what all you need to know about this process:
- Two components are involved in the process. Personal Interaction (PI) and Written Ability Test (WAT). It is mandatory to appear for the PI-WAT process for both MA programmes candidates.
- WAT will be conducted for 50 marks and PI will be conducted for 50 marks. The total weightage for the final merit list is 100 marks.
- The Personal Interaction (PI) round will assess candidates on parameters such as Communication Skills, Knowledge of Media and Current Affairs, Critical Thinking and Problem Solving, Adaptability and Openness to Learning, Motivation for Journalism and Media.
- The Written Ability Test (WAT) round will assess candidates on parameters such as Language Proficiency, Critical Thinking and Analytical Skills, Understanding Media and Current Affairs, Ethical Awareness and Media Sensitivity, Research Aptitude and Data Interpretation.
For queries related to admissions, Please join:
Official Instagram page - SIMC Pune Aspirants Instagram Page
Official Facebook page - SIMC Pune Aspirants Facebook Page
Admission Updates
Admission Calendar
| Important Dates for Admission Cycle - MA Programme - Batch 2025-27 : Phase I | |
|---|---|
| MA Programme Online Registration Starts | Monday, January 20, 2025 |
| Admission workshop and talk in Pune city (offline) | Saturday, February 15, 2025 |
| MA Registration and Payment Closes | Friday, March 21, 2025 |
| Important Dates for Admission Cycle - MA Programme - Batch 2025-27 : Phase II | |
|---|---|
| Declaration of Candidates for PI-WAT | Friday, March 28, 2025 |
| Personal Interaction and Written Ability Test (PI-WAT) - Online | WAT - Thursday, April 10, 2025 PI - Sat - Sun, April 12, 13, 2025 |
| Announcement of First Merit List | Tuesday, April 29, 2025 |
| Last Date of Fee Payment of First Merit List (1st installment) | Tuesday, May 13, 2025 |
DISCLAIMER: These dates are subject to change. Changes if any will be updated here.
Fees Structure
The complete fee detail for MA - Journalism and Media Industries for the two year programme is as under
| Installments | 1st Year (Amount in ₹) | 2nd Year (Amount in ₹) | ||
|---|---|---|---|---|
| 1st Installment | 2nd Installment | 3rd Installment | 4th Installment | |
| Academic Fees (Per Annum) | 2,31,500 | 2,31,500 | 2,31,500 | 2,31,500 |
| Institute Deposit (Refundable) | 35,000 | - | - | - |
| Hostel Deposit (Refundable) | 20,000 | - | - | - |
| Hostel Fees (Per Annum) (Three Sharing) *# | 1,43,000 | - | ** | - |
| Mess Fees (Per Annum) * | 52,000 | 52,000 | ** | - |
| Installments | 4,81,500 | 2,83,500 | ||
| Installments Pay by Date | At the time of admission | 25 - Nov - 25 | 25 - Jun - 26 | 25 - Nov - 26 |
FAQs
This programme distinguishes itself by combining a hands-on, practical approach with the latest trends in digital media, branded content, and strategic communication. It offers real-time industry insights and access to media professionals, which is not commonly found in other programmes.
Students will develop skills in multimedia reporting, strategic communication, digital marketing, content creation, media analysis, and critical thinking. They will also gain expertise in tools such as data analytics, social media management, and emerging technologies like AI.
The programme emphasizes practical learning with real-world case studies, internships, group projects, and hands-on assignments. Theoretical concepts are introduced to support practical work and help students understand the underlying principles.
Yes, students can select electives or focus on specific specializations such as digital journalism, strategic communication, or branded content, allowing them to tailor their learning to their career goals.
Graduates can pursue careers in journalism, digital marketing, public relations, media research, content creation, brand management, and social media strategy. Specific roles may include content writer, media analyst, communications specialist, and PR consultant.
Yes, the programme provides ample internship opportunities and collaborations with leading media houses, PR agencies, and digital marketing firms, allowing students to gain valuable industry experience.
Yes, the programme has a strong track record of placements with top companies like BBC, NYT, Reuters, and various digital marketing firms. Graduates have been placed in roles such as media analyst, brand manager, PR executive, and content strategist.
The programme offers exposure to international media trends, global case studies, and a curriculum incorporating global best practices, preparing students to work in dynamic, multicultural media environments.
MA (Film, Television & Digital Production)
The MA (Film, Television & Digital Production) programme at SIMC is a two-year course designed to equip students with the essential skills and knowledge needed for a successful career in media production. The curriculum covers diverse aspects of filmmaking, media production, and digital storytelling, emphasizing practical skills in audio-visual production, film analysis, and filmmaking proficiency. Students will engage in all stages of production, from pre-production to post-production, while cultivating critical and innovative thinking. The post-graduates are prepared for various roles such as film directors, screenwriters, cinematographers, editors, and digital content creators, with opportunities across traditional media, OTT platforms, and digital production houses.
Eligibilty
Graduate from any recognized University / Institution of National Importance with a minimum of 50% marks or equivalent grade (45% or equivalent grade for Scheduled Caste/ Scheduled Tribes).Applicants expecting their final year results can also apply.
However, their admission will be provisional and subject to obtaining their graduate degree with
50% marks or equivalent grade.
- Programmes which require specific discipline/ subject specialization need to be checked for eligibility as given by the respective Institute.
- A candidate who has completed a qualifying degree from any Foreign University must obtain an equivalence certificate from the Association of Indian Universities (AIU).
- All foreign degrees/ qualifications need to be verified from AIU by the candidate before seeking admission to any programme of SIU.
- The Evaluation Division of the Association of Indian Universities (AIU) issues equivalence certificates for foreign degrees/qualifications. The contact details are as below: Association of Indian Universities AIU House, 16 Comrade Indrajit Gupta Marg (Kotla Marg), Landmark: Opposite National Bal Bhawan, Near I.T.O., New Delhi-110002, India Tel. No.+91-11-23230059; 23232429; 23232305 Fax No.+91-11-23232131 Email: info@aiuweb.org Website: www.aiuweb.org
Note:It is the responsibility of the candidates to ascertain whether they possess the requisite qualifications / eligibility for admission. Having been admitted provisionally does not mean acceptance of eligibility. Final eligibility of admission will be decided by Symbiosis International (Deemed University).
Application Procedure
Application to SIMC's MA - Film, Television and Digital Production programme is a two-step process.
Step 1: Apply for MA - Film, Television and Digital Production 2025
- Visit https://siu.ishinfo.com/SIMCMAMCY25/Register/Index.aspx for application form. Register for MA programmes which you are interested in and pay the registration fee of INR 1500 per programme (government taxes would be additional as and when applicable) Non-Transferable and Non-Refundable.
- Upon payment, a SIMC ID and password is generated which will be essential to fill up online form for SIMC Pune's MA Programme. Candidates can apply for both the progarmme if they wish
Post registration of MA - Film, Television and Digital Production programme, the 2nd Phase involves appearing for PI-WAT.
Here is what all you need to know about this process:
- Two components are involved in the process. Personal Interaction (PI) and Written Ability Test (WAT). It is mandatory to appear for the PI-WAT process for both MA programmes candidates.
- WAT will be conducted for 50 marks and PI will be conducted for 50 marks. The total weightage for the final merit list is 100 marks.
- The Personal Interaction (PI) round will assess candidates on parameters such as Communication Skills, Knowledge of Media and Current Affairs, Critical Thinking and Problem Solving, Adaptability and Openness to Learning, Motivation for Journalism and Media.
- The Written Ability Test (WAT) round will assess candidates on parameters such as Visual Storytelling and Narrative Skills, Critical Analysis and Aesthetic Appreciation, Technical Understanding, Writing Skills.
For queries related to admissions, Please join:
Official Instagram page - SIMC Pune Aspirants Instagram Page
Official Facebook page - SIMC Pune Aspirants Facebook Page
Admission Updates
Admission Calendar
| Important Dates for Admission Cycle - MA Programme - Batch 2025-27 : Phase I | |
|---|---|
| MA Programme Online Registration Starts | Monday, January 20, 2025 |
| Admission workshop and talk in Pune city (offline) | Saturday, February 15, 2025 |
| MA Registration and Payment Closes | Friday, March 21, 2025 |
| Important Dates for Admission Cycle - MA Programme - Batch 2025-27 : Phase II | |
|---|---|
| Declaration of Candidates for PI-WAT | Friday, March 28, 2025 |
| Personal Interaction and Written Ability Test (PI-WAT) - Online | WAT - Thursday, April 10, 2025 PI - Sat - Sun, April 12, 13, 2025 |
| Announcement of First Merit List | Tuesday, April 29, 2025 |
| Last Date of Fee Payment of First Merit List (1st installment) | Tuesday, May 13, 2025 |
DISCLAIMER: These dates are subject to change. Changes if any will be updated here.
Fees Structure
The complete fee detail for MA - Film, Television and Digital Production for the two year programme is as under
| Installments for MA - Film, Television and Digital Production | 1st Year (Amount in ₹) | 2nd Year (Amount in ₹) | ||
|---|---|---|---|---|
| 1st Installment | 2nd Installment | 3rd Installment | 4th Installment | |
| Academic Fees (Per Annum) | 2,79,500 | 2,79,500 | 2,79,500 | 2,79,500 |
| Institute Deposit (Refundable) | 35,000 | - | - | - |
| Hostel Deposit (Refundable) | 20,000 | - | - | - |
| Hostel Fees (Per Annum) (Three Sharing) *# | 1,43,000 | - | ** | - |
| Mess Fees (Per Annum) * | 52,000 | 52,000 | ** | - |
| Installments | 5,29,500 | 3,31,500 | ||
| Installments Pay by Date | At the time of admission | 25 - Nov - 25 | 25 - Jun - 26 | 25 - Nov - 26 |
FAQs
The programme spans two years, providing in-depth training and hands-on experience in media production.
The curriculum is designed to equip students with skills in filmmaking, media production, and digital storytelling. It emphasizes practical learning in audio-visual production, film analysis, and filmmaking proficiency, covering all stages of production from pre-production to post-production.
Students will acquire skills in critical thinking, innovative filmmaking, and proficiency in various production techniques. The programme focuses on hands-on experience, preparing students for roles in all aspects of filmmaking, including directing, screenwriting, cinematography, editing, and digital content creation.
Yes, graduates are well-prepared for careers as film directors, screenwriters, cinematographers, editors, production designers, sound designers, digital content creators, and more. They will be equipped to work across traditional media, OTT platforms, and digital production houses.
Yes, the programme is designed to cater to both beginners and individuals with some prior experience in filmmaking, offering a solid foundation in all aspects of media production.
Absolutely! The programme emphasizes practical learning, where students will engage in real-world production processes, including creating and directing original films throughout pre-production, production, and post-production stages.
Yes, the curriculum is tailored to meet the growing demand for professionals in digital media and OTT platforms, providing students with the skills and knowledge necessary to thrive in these fields.
Graduates can pursue roles such as film director, cinematographer, editor, screenwriter, television producer, production designer, sound designer, and many more, in various sectors of media, including traditional film and television, digital content creation, and OTT platforms.
Yes, the programme has a strong track record of placements with top companies like TvF, Viacom18, Reddot, IVM, Red Chillies and many more.
MBA (Communication Management)
The MBA (Communication Management) programme at SIMC blends strategic business acumen with advanced communication skills, preparing students to lead and innovate in today’s fast-paced business environment. The programme offers insights into brand communication, media management, public relations, and media and marketing analytics (MMA), empowering students to excel in leadership roles within the communication industry.
Eligibilty
Graduate from any recognized University / Institution of National Importance with a minimum of 50% marks or equivalent grade (45% or equivalent grade for Scheduled Caste/ Scheduled Tribes).Applicants expecting their final year results can also apply.
However, their admission will be provisional and subject to their proof of graduation with
50% marks or equivalent grade.
- Programmes which require specific discipline/ subject specialization need to be checked for eligibility as given by the respective Institute.
- A candidate who has completed qualifying degree from any Foreign University must obtain an equivalence certificate from the Association of Indian Universities (AIU).
- All foreign degrees/ qualifications need to be verified from AIU by the candidate before seeking admission to any programme of SIU.
- Evaluation Division of the Association of Indian Universities (AIU) issues equivalence certificate for foreign degrees/qualifications. The contact details are as below: Association of Indian Universities AIU House, 16 Comrade Indrajit Gupta Marg (Kotla Marg), Landmark: Opposite National Bal Bhawan, Near I.T.O., New Delhi-110002, India Tel. No.+91-11-23230059; 23232429; 23232305 Fax No.+91-11-23232131 Email: info@aiuweb.org Website: www.aiuweb.org Note: It is the responsibility of the candidates to ascertain whether they possess the requisite qualifications / eligibility for admission. Having been admitted provisionally does not mean acceptance of eligibility. Final eligibility of admission will be decided by Symbiosis International (Deemed University).
Application Procedure
Application to SIMC's MBA(Communication Management) Programme is a two-step process.
Step 1: Apply for SNAP 2024
- Visit www.snaptest.org for application form and all information related to SNAP 2024.
- Register for SNAP 2024 and pay the SNAP Test registration fee of INR 2250 per test (government taxes would be additional as and when applicable).
- Upon payment, a SNAP ID and password is generated which will be essential to fill up online form for SIMC Pune's MBA(CM) Programme.
- Appearing for SNAP 2024 exam is compulsory for seeking admission to SIMC's MBA(CM) Programme.
Step 2: Programme Registration for MBA(CM)
- Only those candidates who have registered and paid for 'SNAP 2024' will be eligible to apply for MBA(CM) program.
- After completing the payment for the SNAP 2024, you will find the tab for SIMC-MBA(CM) registration.
- For queries related to admissions, Please join SIMC Pune Aspirants Facebook Page.
Step 3: Post clearing the SNAP entrance, the 2nd Phase involves appearing for GE-PI
Here is what all you need to know about this process
- Two components are involved in the process. Group Exercise and Personal Interaction.
- Group Exercise will include activities to asses aspirants in areas like Innovation and creativity in problem solving ,Team skills, Time Management etc.
- The Personal Interaction round will be to assess candidates on parameters such as interpersonal skills, communication skills academic proficiency etc.
Admission Updates
Fee Structure
| Installments for MBA(CM) | 1st Year (Amount in ₹) | 2nd Year (Amount in ₹) | ||
|---|---|---|---|---|
| 1st Installment | 2nd Installment | 3rd Installment | 4th Installment | |
| Academic Fees (Per Annum) | 3,57,500 | 3,57,500 | 3,57,500 | 3,57,500 |
| Institute Deposit (Refundable) | 35,000 | - | - | - |
| Hostel Deposit (Refundable) | 20,000 | - | - | - |
| Hostel Fees (Per Annum) (Three Sharing) *# | 1,43,000 | - | ** | - |
| Mess Fees (Per Annum) * | 52,000 | 52,000 | ** | - |
| Installments | 6,07,500 | 4,09,500 | ||
| Installments Pay by Date | At the time of admission | 25 - Nov - 25 | 25 - Jun - 26 | 25 - Nov - 26 |
1st Year ( Amount in ₹ ) = 10,17,000/- (6,07,500 + 4,09,500)
| Installments for MBA(CM) | 1st Year (Amount in ₹) | 2nd Year (Amount in ₹) | ||
|---|---|---|---|---|
| 1st Installment | 2nd Installment | 3rd Installment | 4th Installment | |
| Academic Fees (Per Annum) | 3,25,000 | 3,25,000 | 3,25,000 | 3,25,000 |
| Institute Deposit (Refundable) | 35,000 | - | - | - |
| Hostel Deposit (Refundable) | 15,000 | - | - | - |
| Hostel Fees (Per Annum) (Three Sharing) *# | 65,000 | - | ** | - |
| Mess Fees (Per Annum) * | 47,250 | 47,250 | ** | - |
| Installments | 4,87,250 | 4,37,250 | ||
| Installments Pay by Date | At the time of admission | 25 - Nov - 24 | 25 - Jun - 25 | 25 - Nov - 25 |
1st Year ( Amount in ₹ ) = 9,24,500/- (4,87,250 + 4,37,250)
| Installments for MBA(CM) | 1st Year (Amount in ₹) | 2nd Year (Amount in ₹) | ||
|---|---|---|---|---|
| 1st Installment | 2nd Installment | 3rd Installment | 4th Installment | |
| Academic Fees (Per Annum) | 2,95,000 | 2,95,000 | 2,95,000 | 2,95,000 |
| Institute Deposit (Refundable) | 35,000 | - | - | - |
| Hostel Deposit (Refundable) | 15,000 | - | - | - |
| Hostel Fees (Per Annum) (Three Sharing) *# | 59,000 | - | ** | - |
| Mess Fees (Per Annum) * | 43,000 | 43,000 | ** | - |
| Installments | 4,47,000 | 3,97,000 | ||
| Installments Pay by Date | At the time of admission | 25 - Nov - 23 | 25 - Jun - 24 | 25 - Nov - 24 |
1st Year ( Amount in ₹ ) =8,44,000/- (4,47,000 + 3,97,000)
Admission Calendar
| Important Dates for Admission Cycle - MBA(CM) Programme - Batch 2025-27 : Phase I | |
|---|---|
| SIMC Online Registration Starts | Monday, August 5, 2024 |
| SNAP Test | Sunday, December 8, 2024 Sunday, December 15, 2024 Saturday, December 21, 2024 |
| SNAP Result | Wednesday, January 8, 2025 |
| SIMC Online Registration Closes | Friday, January 17, 2025 |
| SIMC Last Date of Payment | Friday, January 17, 2025 |
| Important Dates for Admission Cycle - MBA (CM) Programme - Batch 2025-27 : Phase II | |
|---|---|
| Shortlist of Candidates for GE - PI | Wednesday, January 29, 2025 |
| SIMC Group Exercise and Personal Interaction (GE-PI) | Fri - Sat - Sun February 21, 22, 23 2025 |
| Announcement of First Merit List | Tuesday, March 11, 2025 |
| Last Date of Fee Payment of First Merit List (1st Installment) | Monday, March 24, 2025 |
Timings of the tests will be communicated to the candidates via their Admit Card.
DISCLAIMER: These dates are subject to change. Changes if any will be updated here.
FAQs
Why MBA (CM)?
MBA (CM) means MBA in Communication Management. We provide such specialized degree, as we are a premier pure-play Media & Communication School nurturing and developing future leaders in managing creatively oriented agencies and media house related businesses.
What makes our MBA (CM) curriculum unique?
Our MBA programme has been created taking into account the requirements of the Media & Communication industry, in terms of knowledge, skills and attitude, at the entry level as well as during the initial progression (within agencies or a media houses).
We started off with 3 specializations, after completely revamping the curriculum in academic year 2011-12; covering specializations such as:
- Brand Communication
- Public Relations
- Media Management
- In the year 2016, we announced the fourth specialization Marketing and Media Analytics.
Seven specialization subjects are covered over 3 Terms accounting for 18 credits out of a total of 100 credit in the programme. (Please refer answer to question 7 below for more clarification). In order to provide a holistic understanding of the roles & the business context, each term additionally has courses in 5 specific areas. These include:
- Business Perspective
- Marketing & Branding
- Creativity & Innovation
- Research
- Social Sciences & Communications.
- Digital
How is our course different from a general MBA?
- We bridge the traditional and the contemporary; with our feet on the ground and fingers on the pulse. That is why our curriculum has both research and digital tracks built into it.
- We have carefully built an ecosystem that allows for contrasting opinions, methods and processes to co-exist and deliver. Co-locating instruction, exploration, process and instinct, we believe, which is a good mix for academic progress.
- We are also the largest Post graduate institute in the Media and communication space.
- Each one of our specialization areas is either ranked 1 or 2 as per published rankings.
Are we providing courses on Digital Marketing in Marketing & Media Analytics?
Digital is a crucial part of everyday life today & is reflected in our curriculum & approach. There are specific digital courses (Viz; Digital Eco System – Semester 2, Digital Communication Solutions - Semester 3 & Business Models for Digital future - Semester 4). Additionally every course in our institute is required to have a minimum of 20% coverage for relevant portion of digital media & it's impact, for e.g. in a course named Indian Kaleidoscope covering Indian society & culture, the faculty is expected to cover atleast 20% of the course looking at the impact of the digital era shaping Indian society currently. Digital courses are thus offered in every specialization including Marketing & Media Analytics.
Why are we starting Marketing & Media Analytics specialization?
There are increasing opportunities in the broad areas of Marketing Research, Consumer & Brand Insights & Analytics which have emerged as major components of Marketing/Brand Management. Hence, we felt that it is important to bring in a new specialization to address the distinct requirements of the intersection of Marketing Research, Insight & Analytics is today's digital world. Typically Marketing also covers media spends as a major expense component & hence the course is named Marketing & Media Analytics.
Difference between Marketing & Media Analytics and Media Management?
While Marketing & Media Analytics has research insighting & Analytics based decision support focus, Media Management on the other hand focuses primarily on:
- Media Planning: Traditional & Digital
- Media Research & Analysis
- Media Laws & Regulations
- Economics of Media Business
- Media Budgeting & Audit
- Media Investment Management: Media Buying
- Media Sales & Brand Management
- Managing Media Businesses
- Each of the courses has 20% to 30% digital content.
What are our course structure & curriculum of Marketing & Media Analytics specialization?
The Seven specialization specific courses for Marketing & Media Analytics during each term are from Semester II
Semester II
- Business Analytics
Semester IV
- Managing Research & Analytics businesses
- Introduction to Specialized Research & Analytics
Semester III
- Consumer Brand & Media Insights
- Marketing Analytics
- Social Media Analytics
- Specialized Qualitative Research & Tools
Apart from there the students will have to take all common courses mentioned in the programme structure.
What kind of future is there by doing a Marketing & Media Analytics?
- Most of the jobs for Marketing & Media Analytics will come from Marketing Research Agencies (Quantitative & Qualitative research including Insighting). Consumer insight work has been conducted by consultancies as well as brand owners independent marketing consultants. Analytics jobs, on the other hand will be required by consultants, Analytics' companies & large firms with their in-house analytics teams.
- Over the past, we have observed that Research & Analytics agencies are good pay masters with ROI of less than 2 years at current fees.
Why would you find the specialization of some of the senior batches different from what we offer now?
Our MBA (CM) programme was created taking into account the requirements of the Media & Communication industry, in terms of knowledge, skills & attitude, at the entry level as well as during the initial progression (within agencies or a media house).
We started off with 3 specializations, after completely revamping the curriculum in academic year 2011-13; covering specializations such as Advertising / Brand Communication,
- Public Relations and
- Media Management
- From batch 2016-18 we are offering new specialization 'Marketing & Media Analytics.'
