The junior trainees of SIMC, first year, immediately after their first semester, are divided into various teams to organise Footprints, SIMC's annual series of media seminars , in various cities of India. The teams are divided on the basis of the cities in which Footprints is going to be held.

It acts as a platform for the students to gain practical experience, interact with the media professionals and organise an event from scratch. The responsibility of coming up with topics and themes for the seminar, deciding on speakers, identifying sponsors, finalising venues, bringing in participants, getting media coverage lies solely on the students. Though it sounds incredible , the fact remains that SIMC students have pulled off the event successfully since the past five years with finesse.

Organised by the senior trainees, Fest O' Comm, the annual communication festival, is a culmination of the nationwide series of seminars. The responsibilities of the students are similar to that of Footprints. A four-day festival comprising of seminars, workshops, celebrity shows and various competitions , Fest O'Comm witnesses more than seven hundred participants from all across the country. Each year sees the doyens of the media industry conducting workshops and sessions on the various nuances of mass communication.

As a part of Fest O'Comm SIMC pioneered the tradition of conferring Awards for Excellence to the stalwarts of the media industry in recognition of their contribution to the same. The Awards for Excellence in Media this year were given to Rajiv Desai, Founder & President, IPAN, Piyush Pandey, National Creative Director, Ogilvy and Mather, acclaimed filmmaker Govind Nihalani and Satinder Bindra, Bureau Chief India, CNN. In the past years, the Awards for Excellence in Media have been conferred upon illustrious personalities like R. K. Laxman, Gulzar, Dr B R Chopra, Mahesh Bhatt, Ameen Sayani, Sai Paranjpe, Noorul Islam, Pratap Pawar, Amol Palekar, Ramesh Sippy and Gerson Da Cunha to name a few.