The journey beckons...

The end of the twentieth century will be marked in history as an Era of Convergence in the world of media and communication. The advent of ICE Age changed people's understanding of “BUSINESS” forever. People recognized, understood and accepted Information, Communication and Entertainment as business that could lead the world. Internet or the Online Media has turned the world into a “Global Village”. The traditional Media and Communication experienced a Revolutionary Transformation in trend. Over the years Media have moved from Creativity to “BUSINESS OF CREATIVITY”.

Thus, the “BUSINESS OF CREATIVITY” requires professionally trained media graduates who are not only creative but are also well-versed with the importance and understanding of Business Development, Promotion and Management Functions like Finance, Marketing and Human Resource Management in Media Industry to keep up with the rapidly changing media business scenario. Professionalizing attitude of creative professionals may provide the competitive edge, and that is what SIMC aims at.

Today, the truly progressive media training is diverse in content and approach. There is, first, the diversity of media vehicles and areas of communication to be aware of. From print journalism, to radio and television news and current affairs programs, fiction-based productions for television and cinema, animation and graphics, advertising on the print, web and television, outdoors and kiosks, public relations, events, and corporate communication. One really needs to know all and their strengths, before specializing in one area according to one's aptitude.Second, media education today is more performance-driven and interactive. Interactivity has led to large-scale dependence on consumers' and even advertisers' changing tastes and needs.Third, media education must also recognize the immense importance of speed and deadlines in production of media to the extent that experts of the field now say that deadlines are dead in the new age converging media.

Recognizing these factors, SIMC curriculum focuses on four different learning processes: learning from theory, learning from the internet, and learning from cases, fellow-trainees' and personal experiences - we call it the Experiential Brick and Portal method. Our objective is to be an active catalyst in the evolution of complete communication professionals who fulfill the needs of the industry in terms of their holistic or integrated knowledge and multi-skilling, their specialized skills in one area of media, their technological skills and inter-personal skills, and their professional culture or code of conduct.

We, at SIMC, stand committed to the needs of the communication industry to get suitably trained professionals, and the dreams of the aspirants to become the icons of the Indian media of tomorrow.

Prof Ujjwal K Chowdhury
Director