Courses

At SIMC, we believe in moulding our students into well rounded personalities
who can fit right into the industry.

Be it audio-visuals, journalism, advertising, PR or media management,
SIMC offers courses covering the entire spectrum of the media industry. Each course has been designed
with the kind of attention to detail and rigour the industry expects of our students
and our students expect of us.

Recognizing the fact that industry expectations can best be gauged by industry,
we have had industry professionals consult with our panel of resident faculty and academicians,
to help design the curriculum.

Our courses are dynamic and revise every year to align with current trends.
We believe in iteration as a means to design and deliver courses, that are relevant to
the media and communication landscape.

SIMC helps its trainees develop a taste in advertising as a career and passion.
Trainees are exposed to the production and management of creative businesses
through inclusive course coverage and expert mentoring. With brands and communication at the epicentre of learning,
advertising trainees decode the dynamics of the ad world. A good mix of aesthetic appreciation and strategic thinking is central to this programme and
leveraging industry support, is key in this scheme of learning. Our Advertising programme has been designed such that
our students are 'industry ready' and on the go.

Semester I

2014-2016

Course Code

Course Title

Credits

Total Marks

050143101

Business Statistics

3

150

050143102

Communication for Creative Industries

3

150

050143103

Marketing Management

3

150

050143104

Management Perspective in Media and Communication Businesses

3

150

050143105

Managerial Economics

2

100

050143106

Media and Communication Industry Overview

3

150

050143107

Indian Kaleidoscope

3

150

050143108

Communication Theories

3

150

050143109

Organizational Behavior

3

150

050143110

Design Technology and Photography Workshop

2

100

 

Total

28

1400

050143111

*Integrated Disaster Management

-

Letter Grade

Semester II

2014-2016

Course Code

Course Title

Credits

Total Marks

050143201

Research Methodology

1

50

050143202

Marketing Research

3

150

050143203

Integrated Marketing Communications

2

100

050143204

Consumer Behavior and Insights

3

150

050143205

Brand Ecology

3

150

050143206

Project Management: Communication Industries

3

150

050143207

Digital Ecosystem

3

150

050143208

Innovation, Creativity and Visual Literacy

2

100

050143209

Introduction to Advertising Industry and Advertising Management

3

150

050143210

Project- Social Responsibility

2

100

050143211

Introduction to Syndicated Database and Analysis with Workshop

2

100

 

Total

27

1350

Semester III

2014-2016

Course Code

Course Title

Credits

Total Marks

050143301

Marketing Analytics and CRM

2

100

OR

050143302

Marketing Strategies for Brand Communication

2

100

050143303

Service Process Management for Agency Businesses

2

100

050143304

Digital Communication Solutions

3

150

050143305

Rural Marketing

2

100

050143306

Sports and Entertainment Marketing

2

100

050143307

Specialized Advertising Research

2

100

050143308

Advertising Theory and Strategy

2

100

050143309

Account Planning Model and Practices

3

150

050143310

Communication Design and Evaluation

3

150

050143311

Campaign Planning

3

150

050143312

Industry Project I

1

50

 

Total

25

1250

Semester IV

2014-2016

Course Code

Course Title

Credits

Total Marks

050143401

Creativity in Business

2

100

050143402

Business Planning for Communication Industries

2

100

050143403

Innovative Approaches to Marketing and Marketing Simulations

2

100

050143404

Corporate Citizenship

2

100

Choose either 405 and 406 or 407 or 408 or 409

050143405

Retail Marketing

2

100

050143406

Industry Project II

1

50

OR

050143407

Brand Valuation and Return on Marketing Investments(ROMI)

3

150

OR

050143408

Innovative Communication Solutions

3

150

OR

050143409

Advanced Communication Research Methods

3

150

050143410

Business Model for Digital Future

1

50

050143411

Managing Creative Enterprises

2

100

050143412

Dissertation

6

300

 

Total

20

1000

SIMC, Pune has the perfect landscape for PR & Events in the field of media and communication.

Public Relations trainees learn to understand nuances of people’s attitude that help build mutual relations and understanding
between an organization and its public. Our primary objective as PR professionals is to streamline communication to be a two-way flow
of information and understanding.

PR trainees learn to present every stakeholder in the best light, starting with themselves.

Semester 1

2014-2016

Course Code

Course Title

Credits

Total Marks

050143101

Business Statistics

3

150

050143102

Communication for Creative Industries

3

150

050143103

Marketing Management

3

150

050143104

Management Perspective in Media and Communication Businesses

3

150

050143105

Managerial Economics

2

100

050143106

Media and Communication Industry Overview

3

150

050143107

Indian Kaleidoscope

3

150

050143108

Communication Theories

3

150

050143109

Organizational Behavior

3

150

050143110

Design Technology and Photography Workshop

2

100

 

Total

28

1400

050143111

*Integrated Disaster Management

-

Letter Grade

Semester 2

2014-2016

Course Code

Course Title

Credits

Total Marks

050143201

Research Methodology

1

50

050143202

Marketing Research

3

150

050143203

Integrated Marketing Communications

2

100

050143204

Consumer Behaviour and Insights

3

150

050143205

Brand Ecology

3

150

050143206

Project Management: Communication Industries

3

150

050143207

Digital Ecosystem

3

150

050143212

Advanced PR Writing Skills

2

100

050143213

Introduction to Public Relation Industry

3

150

050143210

Project- Social Responsibility

2

100

050143211

Introduction to Syndicated Database and Analysis with Workshop

2

100

 

Total

27

1350

Semester 3

2014-2016

Course Code

Course Title

Credits

Total Marks

050143301

Marketing Analytics and CRM

2

100

OR

050143302

Marketing Strategies for Brand Communication

2

100

050143303

Service Process Management for Agency Businesses

2

100

050143304

Digital Communication Solutions

3

150

050143305

Rural Marketing

2

100

050143306

Sports and Entertainment Marketing

2

100

050143313

Specialized PR Research

2

100

050143314

Event Management

2

100

050143315

Strategic PR and Reputation Management

3

150

050143316

Corporate Communication

3

150

050143311

Campaign Planning

3

150

050143312

Industry Project I

1

50

Total

25

1250

Semester 4

2014-2016

Course Code

Course Title

Credits

Total Marks

050143401

Creativity in Business

2

100

050143402

Business Planning for Communication Industries

2

100

050143403

Innovative Approaches to Marketing and Marketing Simulations

2

100

050143404

Corporate Citizenship

2

100

Choose either 405 and 406 or 407 or 408 or 409

050143405

Retail Marketing

2

100

050143406

Industry Project II

1

50

OR

050143407

Brand Valuation and Return on Marketing Investments(ROMI)

3

150

OR

050143408

Innovative Communication Solutions (Elective)

3

150

OR

050143409

Advanced Communication Research Methods

3

150

050143410

Business Model for Digital Future

1

50

050143413

Managing Public Affairs and PR Agencies

2

100

050143412

Dissertation

6

300

 

Total

20

1000

 

Media management is the latest addition to the MBA specializations at SIMC.

In a global scenario where media organizations need clear goals and structure,
in an environment rife with risks and uncertainty,
young talent capable of planning, analysing and delivering innovatively are welcomed.

This comprehensive programme equips trainees to understand the burgeoning media industry.

What you learn:

  • Media Planning-buying and selling
  • Audience Measurement
  • Economic & Business analysis of media
  • Managing consumption and production of media
  • New Media: Production and Consumption
  • Social Media Strategy
  • Innovation in Media Industries

Semester I

2014-2016

Course Code

Course Title

Credits

Total Marks

050143101

Business Statistics

3

150

050143102

Communication for Creative Industries

3

150

050143103

Marketing Management

3

150

050143104

Management Perspective in Media and Communication Businesses

3

150

050143105

Managerial Economics

2

100

050143106

Media and Communication Industry Overview

3

150

050143107

Indian Kaleidoscope

3

150

050143108

Communication Theories

3

150

050143109

Organizational Behavior

3

150

050143110

Design Technology and Photography Workshop

2

100

 

Total

28

1400

050143111

*Integrated Disaster Management

-

Letter Grade

Semester II

2014-2016

Course Code

Course Title

Credits

Total Marks

050143201

Research Methodology

1

50

050143202

Marketing Research

3

150

050143203

Integrated Marketing Communications

2

100

050143204

Consumer Behaviour and Insights

3

150

050143205

Brand Ecology

3

150

050143206

Project Management: Communication Industries

3

150

050143207

Digital Ecosystem

3

150

050143314

Strategic Media Planning

2

100

050143215

Evolution of Media, Media Ethics and Laws

3

150

050143210

Project- Social Responsibility

2

100

050143211

Introduction to Syndicated Database and Analysis with Workshop

2

100

 

Total

27

1350

Semester III

2014-2016

Course Code

Course Title

Credits

Total Marks

050143301

Marketing Analytics and CRM

2

100

OR

050143302

Marketing Strategies for Brand Communication

2

100

050143303

Service Process Management for Agency Businesses

2

100

050143304

Digital Communication Solutions

3

150

050143305

Rural Marketing

2

100

050143306

Sports and Entertainment Marketing

2

100

050143317

Media Research and Applications

2

100

050143318

Introduction to Business and Economics of Media

2

100

050143319

Media Investment Management

3

150

050143320

Advance Media Planning and Media Innovation

3

150

050143311

Campaign Planning

3

150

050143312

Industry Project I

1

50

 

Total

25

1250

Semester IV

2014-2016

Course Code

Course Title

Credits

Total Marks

050143401

Creativity in Business

2

100

050143402

Business Planning for Communication Industries

2

100

050143403

Innovative Approaches to Marketing and Marketing Simulations

2

100

050143404

Corporate Citizenship

2

100

Choose either 405 and 406 or 407 or 408 or 409

050143405

Retail Marketing

2

100

050143406

Industry Project II

1

50

OR

050143407

Brand Valuation and Return on Marketing Investments(ROMI)

3

150

OR

050143408

Innovative Communication Solutions

3

150

OR

050143409

Advanced Communication Research Methods

3

150

050143410

Business Model for Digital Future

1

50

050143414

Managing Media Business

2

100

050143412

Dissertation

6

300

 

Total

20

1000

For an institute that began with mass communication as its forte,
the journalism course at SIMC is one of the most evolved.

Along with laying the foundation in reporting, editing and newsroom management,
trainees are exposed to different shades of journalism as a career.

It is here that they cultivate their mind to think at  macro-levels,
keeping in mind the fine print.
 

Semester I

MMC (Master of Mass Communication)

2013-2015

S.No

Course Code

Courses

Credits

Marks

     

External

Internal

Total

1

50142101

Communication Theories

3

 

150

2

50142102

Photography

4

 

200

3

50142103

Film Appreciation

3

 

150

4

50142104

Audio-visual Communication

4

 

200

5

50142105

Perspectives on Indian Media

4

 

200

6

50142106

The Craft of Writing for Media

2

 

100

7

50142107

Visual Design & Digital Multimedia

5

 

250

8

50142108

IDP-Disaster Management Courses

 

1

 

9

50142109

Project I

2

 

100

Total

 

Total

27

1

1350

 

MMC (Masters in Mass Communication)

2012-2014

S.No

Course Code

Courses

Credits

Marks

Total

 

 

 

External

Internal

External

Internal

 

01

050142101

Communication Theories

3

 

60

90

150

02

050142102

Photography

4

 

80

120

200

03

050142103

Film Appreciation

3

 

60

90

150

04

050142104

Audio-Visual Communication

4

 

80

120

200

05

050142105

Perspectives on Indian Journalism

4

 

80

120

200

06

050142106

The Craft of Writing for Media

2

 

40

60

100

07

050142107

Visual Design & Digital Multimedia

5

 

100

150

250

08

050142108

IDP-Disaster Management Courses

 

3

 

150

150

09

050142109

Project I

2

 

40

60

100

 

Total

 

27

3

 

 

 

 

Total

 

30

540

960

1500

Semester II

MMC (Master of Mass Communication) -Journalism

2013-2015

S.No

Course Code

Courses

Credits

 Marks

 

 

 

External

Internal

Total

1

50142201

Media and Culture Studies

2

 

100

2

50142202

News Reporting & Editing for the Print Media

3

 

150

3

50142203

Contemporary India and the World

2

 

100

4

50142204

Television News - Basic

4

 

200

5

50142205

 

3

 

150

Introduction to Documentary FIlm Making

 

6

50142206

Advanced Journalistic Writing

3

 

150

7

50142207

Radio

2

 

100

8

50142208

Business Journalism

2

 

100

9

50142209

Social Responsibility Project

1

 

50

10

50142210

Project II

2

 

100

 

 

Total

25

1250

 

MMC (Master of Mass Communication)

2012-2014

S.No

Course Code

Courses

Credits

Total

   

External

Internal

 

1

50142201

Media and Culture Studies

2

 

100

2

50142202

News Reporting & Editing for the Print Media

3

 

150

3

50142203

Contemporary India and the World

3

 

150

4

50142204

Television News - Basic

4

 

200

5

50142205

Introduction to Documentary Film-Making

3

 

150

6

50142206

Advanced Journalistic Writing

3

 

150

7

50142207

Radio

2

 

100

8

50142208

Business Journalism

2

 

100

9

50142209

Social Responsibility Project

 

1

50

10

50142210

Project II

 

2

100

 

Total

 

22

3

 
 

Total

 

25

1250

 

Semester III

MMC (Mass Communication) Journalism

2013-2015

S.No

Course Code

Courses

Credits

Marks

     

External

Internal

Total

1

50142301

Research Methodology

3

 

150

2

50142302

Specialized Reporting- Theory

3

 

150

3

50142303

Newsroom Management

 

2

100

4

50142304

Television News -Advanced

4

 

200

5

50142305

The Business of Media

2

 

100

6

50142306

Current Affairs

3

 

150

7

50142307

Development Communication and Development Journalism

3

 

150

8

50142308

50142309

50142310

Journalism Elective I (Choose any two from a,b and c

a) Political and Parliamenary Reporting

b) Investigative Journalism

c) Entertainment and Lifestyle Journalism

2

 

100

9

50142311

50142312

Journalism Elective -II (Choose any one from a and b )

a) Radio Programming

b) Photojournalism

 2

 

100

10

50142313

Documentary Film Making

  3

 

150

11

50142311

Project III - Journalism

2

 

100

   

Total

31

1550

 

MMC (Masters in Mass Communication)

2012-2014

 

S.No

Course Code

Courses

Credits

Marks

 

 

 

 

External

Internal

External

Internal

Total

1

050142301

Research Methodology

3

 

60

90

150

2

050142302

Specialized Reporting

3

 

60

90

150

3

050142303

Newsroom Management

 

2

 

100

100

4

050142304

Television News - Advanced

4

 

80

120

200

5

050142305

The Business of Media

2

 

40

60

100

6

050142306

Current Affairs

3

 

60

90

150

7

050142307

Development Communication and Development Journalism

3

 

60

90

150

8

050142308

Journalism Elective I(any two)

 

  1. Political and Parliamentary Reporting
  2. Investigative Journalism
  3. Entertainment and Lifestyle Journalism

4

 

80

120

200

9

050142309

Journalism Elective II

(any one)

  1. Radio Programming
  2. Photojournalism

2

 

40

60

100

10

050142310

Documentary Film-Making

 

3

 

150

150

11

050142311

Project III

 

2

 

100

100

 

Total

 

24

7

 

 

 

 

Total

 

31

480

1070

1550

 

Semester IV

MMC (Mass Communication) Journalism

2011-2013

S.No

Course Code

Courses

Credits

Marks

 

 

 

External

Internal

Total

1

50142401

Media laws, Ethics and Policies

3

 

150

2 050142402  Online Journalism 2   100
3

 050142403

 050142404

 Journalism Elective III (Choose any one from a and b)

 a) Constitutional Affairs and Elections

b) Sports Journalism

2   100

3

50142405

50142406

Journalism Elective IV (any one from a and b)

a) Business Plus

b) Covering Environment and Health

2

 

100

5

50142407

Dissertation - Journalism

8

 

400

 

     Total

17

850

 

MMC (Masters in Mass Communication)

2012-2014

 

 

 

 

 

Credits

Marks

S.No

Course Code

Courses

External

Internal

External

Internal

Total

1

050142401

Media laws, Ethics and Policies

3

 

60

90

150

2

050142402

Online Journalism

2

 

40

60

100

3

050142403

Journalism Elective III (any one)

  1. Constitutional Affairs and Elections
  2. World Affairs
  3. Sports Journalism

2

 

 

100

100

4

050142404

Journalism Elective IV (any one)

 

  1. Business Plus
  2. Covering Environment and Health
  3. Television Anchoring and Presentation

2

 

40

60

100

5

050142405

Dissertation

8

 

160

240

400

 

Total

 

17

0

 

 

 

 

Total

 

17

300

550

850

 

 

Since its inception, SIMC has been a sought-after destination for mass communications.

Individuals are trained with world-class equipment leading to technical specialisation
in Audio-visual communication.

By constant use of technical skills inculcated in this course, students are ready 
to be  launched into the media industry as screenplay writers, advanced video editors
and filmmakers.

SIMC’s infrastructure allows students seeking careers in audio-visual communication a chance
to bend some rules and break others.

Semester I

MMC (Master of Mass Communication)

2013-2015

S.No

Course Code

Courses

Credits

Marks

     

External

Internal

Total

1

50142101

Communication Theories

3

 

150

2

50142102

Photography

4

 

200

3

50142103

Film Appreciation

3

 

150

4

50142104

Audio-Visual Communication

4

 

200

5

50142105

Perspectives on Indian Media

4

 

200

6

50142106

The Craft of Writing for Media

2

 

100

7

50142107

Visual Design & Digital Multimedia

5

 

250

8

50142108

IDP-Disaster Management Courses

 

1

 

9

50142109

Project I

2

 

100

Total

 

Total

27

1

1350

MMC (Masters in Mass Communication)

2012-2014

S.No

Course Code

Courses

Credits

Marks

Total

 

 

 

External 

Internal

External 

Internal

 

01

050142101

Communication Theories

3

 

60

90

150

02

050142102

Photography

4

 

80

120

200

03

050142103

Film Appreciation

3

 

60

90

150

04

050142104

Audio-Visual Communication

4

 

80

120

200

05

050142105

Perspectives on Indian Journalism

4

 

80

120

200

06

050142106

The Craft of Writing for Media

2

 

40

60

100

07

050142107

Visual Design & Digital Multimedia

5

 

100

150

250

08

050142108

IDP-Disaster Management Courses

 

3

 

150

150

09

050142109

Project I

2

 

40

60

100

 

Total

 

27

3

 

 

 

 

Total

 

30

540

960

1500

Semester II

MMC (Master of Mass Communication) - Audio Visual

2013-2015

S.No

Course Code

Courses

Credits

Marks

     

External

Internal

Total

1

50142201

Media and Culture Studies

2

 

100

2

501422011

Television Genres and Formats

3

 

150

3

50142212

Advanced Photography

2

 

100

4

50142213

Basic Video Editing

3

 

150

5 50142205 Introduction to Documentary Film-Making 3   150
6 50142214 Screenplay Writing : Basic 3   150

7

50142215

Camera and Lighting

3

 

150

8

50142216

Radio Production

3

 

150

9

50142208

Social Responsibility Project

 

1

50

10

50142210

Project II

2

 

100

Total

 

Total

25

1250

MMC (Masters in Mass Communication)

2012-2014

S.No

Course Code

Courses

Credits

Marks

Total

 

 

 

External

Internal

External

Internal

 

01

050142201

Media and Culture Studies

2

 

40

60

100

02

050142211

Television Genres and Formats

3

 

60

90

150

03

050142212

Advanced Photography

2

 

40

60

100

04

050142213

Basic Video Editing

3

 

60

90

150

05

050142205

Introduction to Documentary Film-Making

3

 

60

90

150

06

050142214

Screenplay Writing: Basic

3

 

60

90

150

07

050142215

Camera and Lighting

3

 

60

90

150

08

050142216

Radio Production

3

 

60

90

150

09

050142209

Social Responsibility Project

 

1

 

50

50

10

050142210

Project II

 

2

 

100

100

 

 

   

 

 

 

 

 

Total

 

22

3

 

 

 

 

Total

 

25

440

810

1250

Semester III

MMC (Mass Communication) Audio-Visual

2013-2015

S.No

Course Code

Courses

Credits

Marks

 

 

 

External

Internal

Total

1

50142301

Research Methodology

3

 

150

2

50142315

Television Programming and Channel Management

2

 

100

3

50142316

Audio Visual Production Management

3

 

150

4

50142317

Screen Writing and DIrection

4

 

200

5

50142318

Multi-Camera Techniques

4

 

200

6

50142319

Editing & Sound Design

2

 

100

7

50142320

50142321

50142322

AV Elective I (Choose any two from a,b and c)

 

a) Specialised Photography 

b) Advanced Film Criticism 

c) Production Design

2

 

100

10

50142323

50142324

AV Elective II (Choose any one from a and b)

a) Radio Programming 

b)Sound Design

2

 

100

9

50142325

Entertainment Media Marketing

 2

 

100

10

50142320

Documentary Film-Making

3

 

150

11

50142311

Project III-Audio Visual

2

 

100

   

Total

31

1550

MMC (Masters in Mass Communication)

2012-2014




 

 

 

 

Credits

Marks

 

S.No

Course Code

Courses

External

Internal

External

Internal

Total

1

050142301

Research Methodology

3

 

60

90

150

2

050142312

Television Programming and Channel Management

2

 

40

60

100

3

050142313

Audio Visual Production

3

 

60

90

150

4

050142314

Screen Writing and Direction

4

 

80

120

200

5

050142315

Multi-Camera Techniques

4

 

80

120

200

6

050142316

Editing & Sound Design

 

2

 

100

100

7

050142317

AV Elective I (any two)

 

  1. Specialized Photography
  2. Advanced Film Criticism
  3. Production Design

4

 

80

120

200

8

050142318

AV Elective II (any one)

 

  1. Radio Programming
  2. Sound Design

2

 

40

60

100

9

050142319

Entertainment Media Marketing

2

 

40

60

100

10

050142310

Documentary Film-Making

 

3

 

150

150

11

050142311

Project III

 

2

 

100

100

 

Total

 

24

7

 

 

 

 

Total

 

31

480

1070

1550

Semester IV

MMC (Mass Communication) Audio-Visual

2013-2015

S.No

Courses Code

Courses

Credits

Marks

 

 

 

External

Internal

Total

1

50142408

AV Post Production -Advanced Editing

2

 

100

2

50142409

Auteur Studies

3

 

150

3

50142410

50142411

AV Elective III (Choose any one from a and b)

a) Advanced Screenplay Writing and Direction

b) Advanced Television Programming

2

 

100

5

50142412

50142413

AV Elective IV (Choose any one from a and b)

a) Graphics and Visual Special Effects

b) Advanced Camera and Lighting

2

 

100

 7  50142407  Dissertation - Audio Visual 8   400

Total

   

17

850

MMC (Masters in Mass Communication)

2012-2014




 

 

 

 

Credits

Marks

 

S.No

Courses Code

Courses

External

Internal

External

Internal

Total

1

050142406

AV Post Production – Advanced Editing

2

 

40

60

100

2

050142407

Directors’ Analysis

3

 

60

90

150

3

050142408

AV Elective III (Any one)

  1. Advanced Screenplay Writing and Direction
  2. Advanced Television Programming

2

 

 

100

100

4

050142409

AV Elective IV (Any one)

  1. Graphics and Visual Special Effects
  2. Advanced Camera and Lighting

2

 

40

60

100

5

050142405

Dissertation

8

 

160

240

400

 

Total

 

17

0

 

 

 

 

Total

 

17

300

550

850

 

 

SIMC’s masters programme takes students through well-crafted filters moving from generic
to more intense modules with weighed credits, each semester.

Our course is designed to define the basics of each programme - beginning with general foundation subjects
like Marketing Management, Consumer Behaviour for the MBA course and Communication theories, Indian Kaleidoscope in the MMC course,
and then graduating into more specialized courses.

With a handle on the fundamentals of management and mass communication, trainees are exposed to core concepts
and practices in the second semester leading to a summer industry internship.

In the third and fourth semesters advanced course modules are taken up by trainees,
to build a perspective on future career prospects.

The two-year full-time programme is spread over four semesters of 16 weeks each.

A credit system has been designed to weigh 50 marks per credit, with 103 credits from the four semesters
to set up a cyclical process of learning and application.

A Dissertation Project for the outgoing students helps integrate key learnings across courses, in an area of interest.

 

SIMC’s sharp focus on industry exposure reflects in the following opportunities for students -

  1. Social Responsibility Project
  2. Specialization-centric Industry Internships
  3. Multiple Industry projects (including live projects from industry mentors / alumni)