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By Bhupinder Singh, Advertising, Batch 2012
Ideas escape all the forms of monopolies. It is the idea itself that curbs monopolies. As the guest lecture series SIMClairvoyance’10 at Symbiosis Institute of Media & Communication entered its fourth day, the mega learning ball refused to stop rolling. A session laded with the power of ideas and the [...]
Arijit Sengupta is the National Head of Ogilvy Public Relations, took his session on “Brand Shield
& Crisis Management”. He explained the concepts of crisis management and brand protection by
giving his industrial experience. At one point he made it very clear to the audience that “Brand is
always bigger than the celebrity”. Session was majorly covered and [...]
By Saurabh Jaiswal, Advertising, Batch 2012
The media students of SIMC today got a comprehensive industry insight on the various aspects of Production and also television industry in general, as Roshan Dutt, Production Head - BBC Worldwide, addressed them at SIMClairvoyance ’10 .
He started off sharing his experiences with an outlook of his journey to a [...]
Day 03 of SIMClairvoyance brought us Yogita Limaye, Senior Correspondent
and Anchor at CNN-IBN. At her discussion on contemporary reporting and anchoring, Ms
Limaye brought to the table an intriguing quality – youth.
She completed her diploma from the Asian College of Journalism (Chennai) and
began her career just four years ago at the age of 22 as a [...]
Ms Kavita Lakhani from LinOpinion began her session by saying “All of you are at the best phase of your life
– studying” with a bright smile and an engaging conversation, she immediately connected to
the audience.
Her presentation began with the background of Lintas, where she pointed out the various
divisions in Lintas. The presentation talked about Communications being [...]
By Bhupinder Singh, Advertising, Batch 2012
One of the finest adornments known to the Indian kind is a leaflet stuck on the windscreen of one’s car that reads “Press”. The misfortune lays intact herein. The onus of being the watchdogs of the society serves as the legality for the journalists to convert each and every point [...]
By Saurabh Jaiswal, Advertising, Batch 2012
How do I make it different?? How do I come up with a brilliant idea? How am I supposed to state the obvious yet be different and eye catchy? …Many more questions like these and doubts which revolved around the whole process of Creative Ideation got a simple answer , [...]
By Bhupinder Singh, Advertising, Batch 2012
“Sawaal Poochiye.
Agar Aapne Nahi Poocha toh iss desh ko poochne wala koi nahi bachega “
Taking the quintessential journalistic vigor, a notch higher than usual, Prabal Pratap Singh , Executive Editor, IBN-7 conducted an interactive session with the students of SIMC - PG, Pune as a part of the [...]
By Harsh Maheshwari, Advertising, Batch 2012
There are great lectures and then there are those which give a whole new dimension and direction to the way we think. Adi Pocha, owner of Squirkle productions Pvt. Ltd., conducted one such workshop today on creative ideation at SIMClairvoyance ’10 at SIMC, Pune.
Refusing to be addressed as “sir”, Adi [...]
Well highlighted by the industry professionals, there still continues to be a gap between classroom teaching and on-field experience. The gap is even more prominent when the people concerned are from the field of media and communication, which is attracting an increasing number of youth all over.
In its attempt to ensure that students are adept [...]
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