SIMC expects to
initiate an Under-Graduate programme in Media Studies (Bachelors of Media
Studies) from the next academic year, commencing 2008, at its existing Viman
Nagar campus.
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The full-time programme will be spread over a period of three years, and spaced
out over six semesters, incorporating lectures, tutorials, assignments and
practical sessions. The subjects will include :
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Semester I
Development of Communication: Types, Theories, Models, Approaches Laws, Ethics
and Challenges in Mass Communication An Introduction to Journalism Basic
Computer Application
Semester II
Electronic Media: Planning & Production Electronic Media: Writing, Editing
& Execution Press Photography Environment, Ecology & Geopolitics
Semester III
Marketing in Mass Media: all media Stage Production & Direction: Theatre
Advertising Creativity and Management Film & Television: Theory &
Practice
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Semester IV
Editing, Writing & Opinion Pieces Public Relations & Event Management
Film & Television: Theory & Practice Study of Media Scene in India:
Print & Cinema
Semester V
Media Management Entrepreneurship in Media Design & Page Make Up Film &
Television: Theory & Practice Study of Media Scene in India: Radio,
Television, New Media
Semester VI
Specialization: Journalism/ Advertising/ PR & Events/ AV Production Media
Research: Communication Research Personality Development & Interview Skills
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Intake and Admission Process
A total of 120 students shall be admitted to the first course of Bachelor in
Media Studies (BMS) to commence in 2008.
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Applicants to the course will be
short-listed for interviews on the basis of the Symbiosis Entrance Test (SET)
to be conducted in March 2008.
For details visit www.snaptest.org
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Classes will be of 120 minutes duration each.
There will be 3 classes everyday, followed by practical sessions.
Every semester will be of 16 weeks duration, with examinations conducted in the
last week.
After the end of the semester, trainees will execute field projects for 8
weeks, which will include two internships the first one at the end of the
fourth semester, and the second at the end of the sixth semester.
The BMS degree will comprise a total of 100 credits. Each credit will be
equivalent to 50 marks.
Method of Instruction:
SIMC's method of instructing its students in both the theoretical and practical
aspects of mass communication has produced students who not only excel
academically but also respond swiftly to professional challenges.
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Profile of Past Students:
Past students of SIMC are placed at middle to senior levels, all across media
and communication driven organisations, including Times of India, Balaji
Telefilms, DNA, NDTV, CNBC, CNN-IBN, Contiloe Films, FCB Ulka, Contract, BBC,
20:20 Media, Encompass, IPAN PR, Genesis PR, Euro RSCG, Times Now, Indian
Express, etc
Career Prospects:
SIMC pass-outs usually work in the following areas:
Market/ Advertising Research, Media Planning/ Buying houses, Advertising
agencies, Journalist in newspaper / Television News Channels, Television
Production houses, Television Channels, Ad film making houses, Independent Film
makers, Radio Channels, Corporate houses, NGOs, Social Communication, Public
Relation Agencies, Media Organisations, Corporate houses, Event Management
Firms, Marketing Communication professionals.
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