Mass Communication studies include Professional Communication Skills;
Research Methodology; Broadcasting Technology; Media Management; Current
Affairs; Media Laws, Ethics & organisations; Computer Applications.
Journalism : News and Current Affairs (national and international
issues); News Reporting, Production and Editing for Print, Broadcast and
On-line media, Specialized Reporting, Writing and Scripting; Communication
Process, Technologies and Software; Media Laws and Ethics; Media Management.
Audio-Visual Communication: Screenplay Writing; Direction; Photography;
Electronic Cinematography; Audiography; Editing; Scenic Design; Production;
Programming; Film Appreciation; Radio; Documentary & Advertising
filmmaking; Animation.
Communication Management studies include Principles of Management;
Marketing & Market Research; Statistics & SPSS; Consumer Behaviour;
Culture Studies; Indian & Global Business Environment; Business
Communication; Organisational Behaviour; Brand, Human Resource & Finance
Management; Rural,Development, Services, Direct & Integrated
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Marketing Communication; Design Technology.
Advertising: Advertising Management; Strategy & Production; Media
Planning & Buying; Account Planning; Creative Planning & Strategy;
Advertising Research.
Public Relations: Public Relations; Corporate Communications; Event
Management & Production; Public Relations Research
Common modules
Application Softwares: MS Office, Photoshop, Corel Draw, Quarkxpress,
Page maker, Flash, HTML, SPSS, Maya Dream weaver
Mandatory Projects : During conduct of the academic curriculum, every
student is required to undertake six Minor Industry projects, one Major
Industry project, one Social Communication project and Dissertation writing.
Mandatory Events: The curriculum also includes Institute activities like
Footprints (a series of Media Seminars held across the country), Internships,
Alumni Meet, Fest O' Comm (annual festival of communication) and Placements.
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